Better briefs.Better creators.Better results.
BriefIntelTM is Reelpay's AI engine. It builds briefs that convert, matches you with creators who deliver, and makes every campaign smarter than the last.
The AI engine that makes your UGC actually perform
Most UGC platforms are just marketplaces. You post a brief, hope the right creator sees it, and cross your fingers the content converts.
BriefIntelTM eliminates the guesswork. It's an intelligence layer that runs across your entire campaign lifecycle, making every decision sharper and every deliverable more likely to drive results.
Briefs that attract the right creators
Vague briefs get vague content. BriefIntel™ guides you through a quick conversation, polishes your inputs in real time, and produces a brief so clear and specific that creators know exactly what to deliver.
Conversational creation, no forms or templatesReal-time input polishing with inline previewsCategory-aware format and creator recommendationsUpload and optimize existing briefs
Briefs built with BriefIntel™ receive 3x more creator applications and take under 4 minutes to create, down from 18 minutes with forms.
Matched for performance, not just aesthetics
The right creator isn't just someone who looks the part. BriefIntel™ scores every creator against your brief using content style, audience overlap, past campaign performance, and niche expertise. You see why each creator fits, not just that they do.
Multi-signal matching: niche, style, audience, track recordMatch confidence scores with clear reasoningLearns from your selections to refine future matchesPerformance-matched creators deliver content with 40% higher first-draft approval rates, meaning fewer revision cycles and faster time to market.
Know if it'll convert before you spend a dollar
When a creator submits content, BriefIntel™ reviews it against your brief before you even press play. Hook strength, talking point coverage, CTA clarity, pacing. You get a quality report and creators get specific, actionable feedback.
Automated brief compliance scoringHook strength, pacing, and CTA analysisActionable revision notes for creators, not just pass/failBrands save hours on content review. Creators improve faster with structured feedback. Content hits the mark on the first try, which means your ads go live sooner.
Every campaign makes the next one better
BriefIntel™ learns from every campaign on Reelpay. Which formats drive conversions for skincare on TikTok. Which hooks are trending this month. Which creator profiles deliver the highest ROI. These insights feed back into everything, making briefs, matches, and content sharper with every campaign the platform runs.
Category benchmarks and format performance dataTrend detection for hooks, styles, and audience signalsPredictive recommendations that sharpen over timeYou're not just running campaigns. You're tapping into the accumulated intelligence of every campaign that's ever run on Reelpay. That's a competitive edge no agency can replicate.
AI engine that ties directly to your bottom line
Every feature in BriefIntel™ is designed to close the gap between "we made UGC" and "our UGC drives revenue." Here's how.
Higher conversion rates
Better briefs lead to more relevant content. More relevant content converts at higher rates. BriefIntel™ category-aware recommendations ensure every video is optimized for performance, not just views.
Faster time to market
Briefs in under 4 minutes. Creator matches in seconds. Content that passes on the first review. BriefIntel™ compresses the entire campaign timeline so your ads are live while competitors are still writing briefs.
Compounding intelligence
Every campaign on Reelpay teaches BriefIntel™ something new. Your 10th campaign is smarter than your first. Your 50th is smarter than your 10th. The platform gets sharper whether you're using it or not.
Three minutes to a brief creators love
Talk to BriefIntel™
Describe your product and campaign goals in a quick conversation. BriefIntel™ asks the right questions and polishes your answers as you go.
Review and publish
BriefIntel™ compiles everything into a structured brief. Review it, edit any section, or publish as-is. Your brief goes live immediately.
Get matched and go
BriefIntel™ suggests creators matched to your brief. Invite them with one tap. Receive content in days, not weeks.
Your next campaign starts with a conversation
Create your first AI-powered brief in under three minutes. See why brands on Reelpay get better content, faster.